http://www.hagstromguitars.com
Does anyone know if Frank actually used a Hagstrom Viking? If so, does anyone know what albums he may have used it on? From the new Hagstrom ad:
Nifty Tough & Bitchin'
Back in 1967, Frank Zappa created an advertising agency in New York City called "Nifty Tough & Bitchin'" as another creative outlet associated with, but not directly tied to his musical endeavors. This ad agency, in a very short amount of time, mounted various professional advertising campaigns for clients such as Hagstrom Guitars, Panther Combo Organs, and even Remington Razor Blades in addition to art direction for the Mother's of Invention album covers.
The Hagstrom campaign was one of the first campaigns launched by Nifty Tough & Bitchin'. It features 3 print ads: "Nifty", "Long and Slippery", and "Folk Rock is a Drag", and a radio spot: "Long and Slippery". Using himself as the subject matter of the ads, Frank does a masterful job crafting these ads showing that he is not only a musical genious, but also an astute business man, and savvy marketeer. Frank was responsible for art direction of the various ad campaigns, and he was also skilled in the technical aspects of ad creation handling layouts and creating the blue lines for print media.
With arresting images, catchy headlines that tied in the strengths of the product while pushing the boundaries of traditional copy, and challenging the reader with his gaze, Frank's Hagstrom campaign was quite successful and effectively introduced the brand into the United States. The "Nifty", "Long and Slippery", and "Folk Rock is a Drag" ads ran in Hit Parader magazine and Song Hits magazine in the fall/winter of 1967.